The Philosophy

SWAN Consulting exists to serve Leaders and Organisations to create an environment where all can be great.

SWAN Consulting believes in values based leadership.  The foundations of our work are the values that are SWAN.

The SWAN vision is to be known as a collective that fosters generative possibility

Smeralda Ugucciono – Spain

Download Smeralda’s Profile

Consultancy and Coaching experience
With many years of international experience in the area of business and psychology, Smeralda is an expert in Leadership Development and Communications: She had acquired a valuable experience in Executive Coaching and Training in prestigious Business Schools in Spain such as ESADE, Pompeu Fabra University and EAE and in renown multinationals (Automotive, FMCG, Technology, Consulting, Retail, Energy) as a consultant. 
She was born in Italy and has spent the last 19 years of her life working internationally in the education, consulting and automotive sectors. She is fluent in English, Spanish, Italian and also speaks French.  Her genuine passion for people development, and commitment to continuous learning and self-development, have allowed her to gain a strong ability for independent creative thinking and an easiness to adapt to the different needs of her clients. With her very pragmatic style, she respects her client’s values, agenda and learning pace and maintains the interest of the individual in the midst of the organisational context and objectives.
Recent and current assignments include:
Leadership Development Program for Blue-Chip Management Consulting
Executive Coaching for Top Management (HR & Commercial Director) within Change Management
Transition in a Technology American Multinational
Sales Managers of a FMCG company to reinforce a leadership
development program
Top Management (Head of Logistics and of Controlling) of an
international Energy company to reinforce a leadership development
Team Building Outdoors and Seminars for young executives
Communications Skills Development Seminars for young executives
Career Development Seminars for Junior and Senior Executives.

Line Management Experience
Smeralda has acquired a sound blue-chip international experience in the areas of marketing & communications. She developed her functional business experience mainly in the automotive industry (e.g. General Motors) where she has coordinated the activities of over 23 countries, as well as in the communications consulting business in Spain, Germany, Switzerland, Italy, and UK.Background
Academically, Smeralda has a Masters in International Economics and Management (specialized MBA) and also in Clinical Psychology and Psychotherapy. She has a degree in Psychology and is also qualified as a Mediator in Conflict Resolution.